In recent years, with the advancement of technology and the support of policies, the outdoor advertising large-screen market has continued to develop, and both the project quality and the utilization rate have greatly increased. Especially with the market creativity and the use of new technologies and new products, such as the use of digital LED large screens, creative special-shaped advertisement screens, interactive LED screens and other products in the outdoor advertising market, the outdoor LED screens are infinitely bright. vitality. I believe that if the outdoor LED large-screen market is also organized to host a "World Cup" competition will be brilliant.

 

 

This large-scale surface LED display itself has inherent geographical advantages, and once the integration of better creative or design, will be able to better play the role of surface outdoor advertising screen. At the same time, in the context of multi-culturalism, outdoor LED large-scale landmarks should also bring their own unique personality, giving them the meaning of “landmarks” and “landscapes,” and even becoming a symbol of the city.

 

Such as Chicago's Crown Fountain landmark ad, both sides of the 15-meter-high LED display, can display a digital image of the internal face. These people sometimes smile and sometimes they “splash” outwards. This interweaving of traditional and modern art illustrates the success of this project.

 

 

The large outdoor screen bears both the functions of the city and the needs of many aspects of communication. Recently, as the city rectification process progresses as quickly as possible, many outdoor LED large screens that are detrimental to the overall image of the city have been forcibly removed. Although the current large-scale application of outdoor grille screens and transparent screens has revived the LED display screen, they still want to If outdoor LED large screens really get through difficulties, there are better directions. For example, outdoor creative display screens and LED display screens that cleverly integrate with the surrounding environment and landscape architecture are all other forms of media. Comparable.

 

 

Nowadays, for large screens for outdoor advertising, improving the utilization rate is the top priority. How can the outdoor LED screen be effective and prove effective? Let the data speak. Smart digital LED large screen can achieve this very well. Through the cloud or background analysis of the audience's attention and interest content composition data to do accurate delivery for the customer, or more sophisticated LED large-screen time-sharing, combined with complex and exquisite labels and price algorithm, brand wants to buy what time advertising , Buy a few seconds or even one second of advertising can be, you can also trigger specific advertising screen based on specific data.

 

 

The use of new technologies makes outdoor advertising more interesting and efficient. With the emergence of a series of cool technologies, such as facial recognition, 3D, infrared sensors, AR, mobile phone control screen, holographic projection, and LED large screen integration, outdoor advertising market has also benefited greatly, many companies have begun to apply these technologies To outdoor advertising marketing case. As the industry has more and more confidence in new technologies and the cost has dropped, outdoor LED large-screen market is expected to further advance.

 

Coca-Cola company in the New York Times Square put a 3D interactive billboards, composed of 1760 dynamic LED screen columns, showing a very smooth flow of advertising, very representative.

 

With the increasing diversity of outdoor LED advertising large screen games, LED screen companies must also accelerate the innovative enthusiasm of technology and products in order to further optimize and expand their product "team" to better serve outdoor LED screens. "World Cup" cheers.