America
Russia
LED digital screen media help Outdoor media is expected to turn beyond?
There is no doubt that this is a digital information age. As one of the important carriers of information dissemination, especially the most extensive public interface, the digital development of outdoor LED large screens is also continuing to synchr
There is no doubt that this is a digital information age. As one of the important carriers of information dissemination, especially the most extensive public interface, the digital development of outdoor LED large screens is also continuing to synchronize...
Gina Grillo, chairman and CEO of the New York Advertising Club, said in an article titled "The Future of Marketing is Outdoors": "If you can use digital outdoor applications as well as other digital screens, the entire industry will not look like it is now. Not only will the marketers pay for it, but the government and consumers will also pay for it..." As she said: The outdoor media has not entered desperation but is in a turning point.
The development of digital technology has fundamentally changed the way the advertising industry works and does business. It has also spawned new ways to attract consumers' attention and create a variety of spaces that can interact. The current LED display industry is also undergoing a "technology" revolution, AR, VR, AI (artificial intelligence), touch and other human-computer interaction technology is in full swing, becoming the focus of all sought after, but also for the digital outdoor media More likely.
At the beginning of 2018, the "General Office of the CPC Central Committee" issued a "notice" for five consecutive years, and actively promoted the construction of outdoor digital interactive media projects. With the full cooperation of many parties, Shandong Normal University, Shandong University of Technology and Ludong University had more than ten universities and colleges. The first People’s Daily large LED digital screen media was officially put into use. It is understood that this project is a brand-new media project for the provision of digital display media for major universities and colleges, the establishment of China's international first-rate media, and the transition to a modern digital all-media strategy. The LED digital screen media created by Absen also received great acclaim.
The digital screen media integrates the authoritative media, People's Daily, with its high-quality content resources. Combining the current trend of media convergence and user experience habits, it will focus on productization, visualization, and dataization of news innovation. As a sensible and sensible medium for media, digital screen media entering universities can timely release all kinds of news and information related to ideological and political work across the country, important activities related to schools and ideological and political work, important information, and major reforms and developments. Initiatives and important achievements have helped to improve the political quality of college students.
Not only outdoors, digital LED display is also very popular in the room. In many places with high technical content and high-end display requirements, digital LED displays incorporating various new technologies are very popular, for example, in some high-tech exhibitions. In the museum, the touch screen-type information system of the exhibition hall, the 3D scene, the LED transparent screen digital display window, and the interactive screen to explain the knowledge of the exhibition hall are all combined to innovate the traditional LED display products and digital creative multimedia applications. There are new application models for high-tech multimedia, such as adopting the most advanced VR technology to create a virtual housekeeping system and a user experience-oriented immersive theater.
In general, whether it is outdoor or indoor, LED display digitalization is also a major development direction, but at present most of the domestic digital outdoor LED display equipment, from the perspective of technology, in-depth scientific and technical aspects, Has not yet reached the most ideal state, technology development, product applications are also relatively surface. In recent years, digital outdoor media groups abroad have noticed a significant increase in the quality of digital media. This is also a good reference for the digital development of domestic large-screen media.
