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Why did the World Cup LED theme shares fall across the board?
On the 14th of June, the opening of the 21st World Cup, a global sports feast, opened the prelude to countless fans. However, in sharp contrast to this, the World Cup concept stocks fell almost all the way that day, and Chinas LED display companies w
On the 14th of June, the opening of the 21st World Cup, a global sports feast, opened the prelude to countless fans. However, in sharp contrast to this, the World Cup concept stocks fell almost all the way that day, and China’s LED display companies were not immune. Among them, Absen dropped 2.33%, Alto Electronics fell 2.74%, and Jointly Constructed PV fell 4.05%. , Lehman shares limit!
Since the “LED picture scroll” of the 2008 Beijing Olympic Games made the LED display “famous”, the LED display has become a frequent visitor to various major sports events. Whether it is as a prop at the opening ceremony of the game, or the game live broadcast and broadcast large screens, LED displays are "indispensable." Therefore, LED display companies have always been looking forward to major sports events, especially such world-class sports feast. Every time there is a grand sporting event, our display companies can "fame and fortune," both took the opportunity to make a fortune, but also to the company's brand image and reputation to bring a good publicity effect, can be described as killing two birds with one stone. However, why did the World Cup open on this day, the global carnival scene is infinite, LED display companies have fallen into the ice cave? The reason is tempting!
It is understood that the World Cup, in addition to the tournament itself, is the most attractive element of the "Chinese element." The 2018 World Cup is like a Russian host and China's "co-host", from the caddy to the audience, from souvenirs to competitions. Supplies, from sponsors to advertisers, can see China's presence. In the words of Bai Yansong: "Russia's World Cup, China did not go to the football team, basically everything else went!"
As a regular guest of major sports events, China's LED display companies will naturally not miss this year's World Cup. In this World Cup, we can see Alto LED display everywhere. It is reported that Alto Electronics provides 12 games for the World Cup, the game screen, and the background screen of the press conference room. What is more worth mentioning is that this is the third time that Alto Electronics has entered the World Cup. This is very rare in the industry and can do this step, indicating that the product quality of Alto Electronics has been recognized by the organizers.
In addition, at this World Cup, we can also find Abby's display products. The current World Cup will be played in 12 stadiums in 11 cities in Russia. Among them, the Kaliningrad Stadium, the Rostov Stadium and the Kazan Arena are equipped with Abby's LED displays. Like Alto Electronics, Absen can be said to be a heavyweight “player” of major international sporting events. From the 2008 Aibison’s first LED stadium screen put into use in Cyprus, Abeson’s new era of development in the field of football has been opened. It has been 10 years since Absen entered the field of football. Since Absen entered the field of football, he has cooperated with the top international football events such as the Netherlands, the Serie A, the European Cup, the Bundesliga, the World Cup, the French League, the Russian Super League and the Portuguese Super League. As a display company with significant influence in the industry, Absen installed a large screen of nearly 2000m2 sports outdoors at the World Cup Kaliningrad Stadium, Rostov-on-Don Stadium and the Kazan Arena. For the fans around the world to bring high-definition display, its product quality is also commendable. According to their understanding, the LED display of the Kazan Arena was installed in 2013. Kazan has a long winter time and the climate is cold, usually around minus ten degrees Celsius. In the harsh environment of extreme low temperatures in winter, the Abbeson outdoor sports display The screen has been operating for five years and is still able to play a live broadcast of the World Cup, which shows the excellent quality of its products.
Lehman, although he did not see his LED display in this World Cup (or it may be the author's ignorance), Lehman replaced the Super Advertising display time in 2011 by providing LED display devices and gradually infiltrated In the sports industry, its dual-brand operation strategy also highlights its significant influence in the sports field. Since August 19th, 2015, Lehman Optoelectronics announced that its board of directors has decided that Lehman’s relationship with sports will become even closer after Leapman’s Lehman Optoelectronics has been renamed “Lehman Shares” in light of its LED and sports dual main industry development strategy.
Perhaps due to this relationship, the impact of this year's World Cup on Lehman was even greater. According to understanding, the World Cup concept stocks are mainly concentrated in beer-based consumer stocks, sponsor stocks, gaming stocks, sports industry concept stocks, outbound travel stocks, among which Lehman shares are regarded as the leading stocks. However, yesterday's World Cup held, Lehman shares fell 3.43%, after the opening of the 1:30 after the "flash collapse", soon to the limit, to 2:57 sealed the daily limit.
We can not help but ask, why did the World Cup officially start on the first day, several LED display company stock prices collectively "diving"?
This is a question worth pondering. From the perspective of Lehman’s share price, from May 25th to May 30th, Lehman shares limited for 3 consecutive days. On the 4th day, Lehman shares also gained 6.88%. The stock price has accumulated 46.40%, and on May 31, Lehman also Abnormal trading due to stock price suspension. However, on June 2nd, Lehman announced that its controlling shareholder, company and its controlling subsidiaries had no business related to the 2018 World Cup in Russia. After the World Cup in Russia in 2018 had no impact on the company's current business operations and performance, the day after the resumption of trading on June 4 th , Lehman’s shares had already fallen below the threshold and fell 6.10% on June 5. .
From this we can easily find that whether it is a continuous rise or a continuous fall, it is closely related to the World Cup. What is even more noteworthy is that if Absen, Alto Electronics, and Lehman are all affected by the “interesting” with the World Cup, and the share price is affected, then why is the share price of the joint venture, which has almost no product intersection with the World Cup? Followed by the market "fall like? The joint construction of the 15th (today) is forced to suspend trading due to the risk of being closed!
In our LED display industry, only a handful of listed companies are available. From the day before the World Cup to the day of the opening ceremony, the strong contrast that emerged in our company was too abnormal. If you look at its roots, I am afraid that is still out of the company's "over-consumption" of the World Cup, in layman's terms, that is, the company "dark hot" overdone. The so-called extreme will be counterproductive. Some of our companies are very good at using the World Cup to attract market investors. This kind of behavior that drives the market through good news often faces an unsustainable situation. The essence of the capital market is profit-making. Once the profits are exhausted, the capital market will naturally rebound, and the bad will come.
For us LED display companies, "smart hot spots" is a kind of marketing behavior, companies can not put all their energy into it, but should invest their energy into the industry. Compared to the operation of capital, our company may be more focused on product development and quality improvement. If companies must "get hot spots," they should also focus on this hot spot. At present, the industry's COB, Mini LED, Micro LED and so on are all the development direction of the industry. If we can put our energy into it, it will undoubtedly have a huge role in the development of the entire industry.
Nowadays, in a sense, the 2018 World Cup has been put on hold for our LED display companies, and the new journey will begin again. How to win a share in the next sports feast will become the focus of our LED display companies. However, the World Cup LED subject stocks fell across the board, which is also a lesson for related companies, compared to products. Publicity and opportunity speculation, we LED display companies really need to calm down, take a good look at what is the most important. Enterprises must also be the same as people, so that they can “do something and do something wrong”. Only in this way can they always be in the right direction to ensure stable development of the company.
